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Whether curly or straight, full or fine, long or short – all hair wants to feel healthy. We understand the intricacies of different hair types and have developed unique and innovative ingredient complexes for each of our categories. From gentle shampoos and nourishing conditioners to powerful styling sprays and lightweight volumizers, we offer healthy and helpful solutions for all hair types. 

Giving back is part of our corporate DNA. We believe in girls and are proud to partner with One Girl Can, a charity that provides educational opportunities to girls in Africa through building schools, offering high school and university scholarships and providing mentorship programs.

For us real beauty comes from real purpose and connection.

Learn more about ONE GIRL CAN here: https://onegirlcan.com/


CURLY HAIR PRODUCTS

Whether it’s waves, classic curls or kinky texture, curls need special attention. Every product in AG’s Curl category is specially formulated with our unique Curl Creating Complex (C3) infused with tomato extract and rice amino acids to enhance curls with bounce and definition while providing intense moisture and frizz-controlling nutrients.


10oz: $20

CURL REVIVE SHAMPOO

Curl confidence starts in the shower with AG’s sulfate-free Curl Revive shampoo. Enriched with super-hydrating coconut oil, sunflower oil and moisturizing pea peptides combined with our exclusive Curl Creating Complex (C3), Curl Revive gently cleanses, maintains moisture, helps control frizz and reinvigorates curls.

WHAT’S IN IT

  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
  • Sunflower oil – conditions hair and helps seal in moisture, protecting hair from free radicals and UV degradation.
  • Pea peptides – a complete source of amino acids, which help strengthen and condition the hair cuticle.
  • Silk and keratin protein – add moisture, strength, elasticity and shine.
  • Copernica cerifera (carnauba wax) – provides exceptional shine and texture.

6oz: $20

CURL THRIVE HYDRATING CONDITIONER

Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the hair cuticle, while hyper rich shea butter and lightweight sunflower oil help smooth, calming split ends and frizz. Our exclusive Curl Creating Complex (C3) ensures curls stay aligned and defined.

WHAT’S IN IT

  • Organic shea butter – super rich and creamy, helps smooth and condition the hair.
  • Sunflower oil – conditions hair and helps seal in moisture, protecting hair from free radicals and UV degradation.
  • Hydrolyzed quinoa – a complete plant-based protein that contains all 8 essential amino acids. Helps hair look and feel smoother and silkier by forming a protective barrier, sealing in moisture, nourishing the hair cuticle and helping repair damage.
  • Pea peptides – a complete source of amino acids, which help strengthen and condition the hair cuticle.
  • Silk and keratin protein – add moisture, strength, elasticity and shine.
  • Copernica cerifera (carnauba wax) – provides exceptional shine and texture.

6oz: $20 / 12oz $38

RE:COIL CURL ACTIVATOR

Some curls need a little encouragement and nothing defines, maintains and moisturizes curls like AG’s Re:coil. Rich in our exclusive Curl Creating Complex (C3), Re:coil separates and holds without stiffness or stickiness, even in high humidity.

Curl Factor: 3/5
Hold Factor: 3/5

USE IT: Scrunch a small amount evenly through clean, damp hair. Air dry or use a diffuser to blow-dry.


DETAILS DEFINING CREAM

6 oz: $22

You have the curls, now get them under control. Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, and add shine with soft control.

Curl Factor: 1/5
Hold Factor: 1/5

USE IT: Apply to damp hair. Gently blow-dry or scrunch and air dry. For style definition or a second-day feel, simply apply a small amount through clean, dried hair.


CURL TRIGGER CURL DEFINING SPRAY

5 oz: $22

Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free, so it won’t dry out your hair.

Curl Trigger is an excellent curl refresher in combo with our other curl products.

Curl Factor: 3.5/5
Hold Factor: 3.5/5

USE IT: Pull the trigger and spray into damp hair. Scrunch for loose waves or diffuse dry for more curl definition. Can be used on dry hair as a next-day refresher.


5.4 oz: $22

BEACH BOMB TOUSLED TEXTURE

Beach Bomb creates bombshell-worthy waves that are natural and full of texture . This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our Curl Creating Complex (C3) to condition and keep your hair healthy.

Curl Factor: 2/5
Hold Factor: 2/5

USE IT: Scrunch a small amount of Beach Bomb through damp hair, adding more if needed. Air dry or gently diffuse dry, setting dryer on low volume, high heat.

MIX IT: Beach Bomb + Tousled Texture = even more texture and hold for that second-day hair. Use with Curl Trigger as finisher or refresher.




MOISTURE

AG’s Moisture category is formulated to revitalize super dry hair. Protein and humectant enriched formulas quench thirsty hair, leaving it nourished with renewed with strength, elasticity and shine.


10 oz: $20 / Liter: $50

FAST FOOD SHAMPOO

Finally, a fast food that’s good for you. Fast Food sulfate-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to extremely dry hair while being lightweight enough for all hair types. For optimal results follow with our nourishing Fast Food Leave On Conditioner. pH 5.5-6.5.

WHAT’S IN IT

  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.

6 oz: $20 / Liter: $50

FAST FOOD LEAVE ON CONDITIONER

Fast Food instantly feeds, smoothes and calms thick or coarse hair that feels frizzy. Potent humectants and abyssinian oil do double duty to moisturize and mend split ends while adding weightless condition and shine to super dry hair. pH 4.2-5.8.

USE IT: Apply a quarter-sized amount on clean, damp hair, focusing on ends. Comb through. Do not rinse.

MIX IT: Fast Food +Recoil = adds additional nourishment for coarse and curly hair.

WHAT’S IN IT

  • Aloe barbadensis extract – derived from the aloe vera plant has therapeutic, moisturizing and healing properties.
  • Abyssinian oil – a lightweight oil that protects, conditions and adds moisture back into the hair follicle.
  • Silk and keratin proteins – add moisture, strength, elasticity and shine.

10 oz: $20 / Liter: $45

XTRA MOIST SHAMPOO

Parched hair looks for extra moisture. Restore softness, manageability and shine with this gentle, salt-free, hyper-moisturizing shampoo. Xtramoist is specially formulated with a potent blend of hydrating honey extracts, hyaluronic acid, plus keratin protein and silk amino acids to restore moisture balance, elasticity, strength and shine. pH 4.5-5.5.

USE IT: Massage into wet hair. Rinse and repeat as desired.

WHAT’S IN IT

  • Hydroxypropyltrimonium honey – highly effective humectant that attracts 50x its own weight in moisture and penetrates the hair for long-term moisturizing benefits.
  • Hyaluronic acid – provides additional moisture retention.
  • Natural herbal extracts – soothe the scalp and add shine to the hair.
  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Unsaturated fatty acids – provide body, texture and manageability

ULTRAMOIST CONDITIONER

6 oz: $20 / Liter: $45

Infused with essential humectants vital for effective moisturizing, Ultramoist is the perfect conditioning reinforcement for our Xtramoist shampoo. Honey extracts, sodium PCA and silk amino acids wrapped in a luxurious cream treatment instantly rehydrate, revitalize, restore and transform super dry hair. pH 4.5-5.5.

USE IT: Massage into clean, wet hair and leave on for 1-3 minutes. Comb through. Rinse.

WHAT’S IN IT

  • Silk protein – adds moisture, strength, elasticity and shine.
  • Panthenol – thickens the hair shaft.
  • Castor oil – packed with omega-9 fatty acids to nourish your hair, moisturize and promote strong, shiny strands.

10 oz: $20 / Liter: $45

PEPPERMINT WASH SHAMPOO

Enriched with cooling and refreshing menthol, this invigorating shampoo gently cleanses oily hair while stimulating and refreshing the scalp. Great for use after the gym. pH 4.5-5.5.

USE IT: Massage into wet hair. Rinse and repeat as desired. Peppermint Wash is also an excellent body wash.

WHAT’S IN IT

  • Menthol (peppermint) – increases circulation and stimulates the scalp and the senses.
  • Protein and amino acids – provide strength and moisture to hair.
  • Herbal extracts – soothe the scalp and add shine to the hair.
  • Coconut-derived surfactants – gentle for all hair types and colour safe.
  • Salt-free – most shampoos use salt as a thickener, which dries out your hair. AG shampoos have no salt, leaving your hair healthy, shiny and hydrated.

6 oz: $20 / Liter: $45

STIMULATING BALM CONDITIONER

Invigorate your scalp and your senses with Stimulating Balm’s orange ice mint conditioner. Infused with vitamin E, herbal extracts, silk protein, panthenol and peppermint, Stimulating Balm conditions and strengthens while providing a unique scalp treatment.

USE IT: Massage into clean, wet hair and leave on for 1–3 minutes. Comb through. Rinse well.

WHAT’S IN IT

  • Mint – cools the scalp and gives the product a fresh fragrance.
  • Menthol – increases circulation bringing vital oxygen and nutrients to the roots of your hair.
  • Zinc pyrithione – a mild and effective anti-dandruff treatment that helps banish dry, itchy scalp.
  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Aloe barbadensis extract – derived from the aloe vera plant; provides therapeutic, moisturizing and healing properties.
  • Vitamin E – heals the skin and scalp.
  • Ethylhexyl methoxycinnamate – PABA-free sunscreen protects hair from UV rays.

CONDITIONING MIST

12 oz: $20

Spray in condition and leave out tangles with this ultra-light herbal formula. Conditioning Mist instantly detangles without build up or residue, leaving hair soft, shiny and bouncy. Also ideal for children with tangles. pH 4.5-5.5.

LOVE IT EVEN MORE: A refreshing spray for skin. Conditioning Mist is an everyday product for hair or skin.

USE IT: Liberally apply to clean & damp or dry hair. Comb through. Do not rinse.

WHAT’S IN IT

  • Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.
  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Panthenol – thickens the hair shaft.
  • Cetrimonium chloride – smooths hair and fights static-induced flyaways.
  • PABA-free sunscreen – protects hair from UV rays.



NATURAL

Natural hair care for the modern minimalist. We believe transparency is the key to clean beauty and that healthy hair is the foundation for any style. Vegan-friendly, silicone-free, formulated with up to 98% plant-based and naturally-derived ingredients and featuring superfood ingredients like apple cider vinegar, coconut oil, mango seed butter, rosehip oil and hydrolyzed quinoa. Plus, essential oil-based fragrances that provide more than just a wonderful smell. Natural is healthy hair from the inside out.


12 oz: $30 / Liter: $65

BALANCE – APPLE CIDER VINEGAR SHAMPOO

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG’s exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

USE IT: Massage into wet hair. Rinse and repeat as desired.

WHAT’S IN IT

  • Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.
  • Organic argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Organic aloe vera – packed with vitamins and minerals, this rich natural gel moisturizes and calms the skin.
  • Acacia concinna fruit extract – a mild cleansing agent.
  • Desert date (balanites aegyptiaca) – a gentle cleansing agent with unsaturated fatty acids that moisturize and nourish hair.
  • Gypsophila – a gentle cleansing agent.
  • Essential oil fragrance blend – rosemary, lemongrass, clary sage and lavender.

12 oz: $30 / Liter: $65

BOOST – APPLE CIDER VINEGAR CONDITIONER

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Boost conditioner combines coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, shea butter and hydrolyzed quinoa with the abundant benefits of organic apple cider vinegar to help nourish, detangle, smooth the hair cuticle and seal in moisture. A blend of rosemary, lemongrass, clary sage and vanilla essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

USE IT: Massage into clean, damp hair for 1-3 minutes. Comb through. Rinse.

WHAT’S IN IT 

  • Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent ACV helps cleanse the scalp
    and reduce oiliness.
  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
  • Mango seed butter – a good source of essential fatty acids, minerals and vitamins that add moisture, luster and strength to the hair.
  • Sweet almond seed extract – contains an abundance of nutrients, including calcium, magnesium, phosphorous and vitamin E which nurture the hair cuticle, softening and adding shine.
  • Organic shea butter – super rich and creamy, helps smooth and condition the hair.
  • Essential oil fragrance blend – rosemary, lemongrass, clary sage and lavender.

5 oz: $20

COCO – NUT MILK CONDITIONING SPRAY

Formulated with over 98% plant-based and naturally-derived ingredients, lightweight Coco nourishes hair like a super food smoothie. Coconut oil, coconut fruit extract, macadamia extract and mango seed butter help detangle, strengthen and hydrate, leaving hair feeling soft and manageable. The silicone-free formula is ideal for medium to thick hair types or those prone to knots.

USE IT: Shake well. Apply liberally to damp hair (focus on mids to ends), air or blow dry as normal.

WHAT’S IN IT

  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage. 
  • Coconut fruit extract – derived from the meat of the coconut, high in vitamins and nutrients, it provides intense nourishment to the hair cuticle. 
  • Macadamia extract – a non-greasy emollient that conditions hair. 
  • Mango seed butter – a good source of essential fatty acids, minerals and vitamins that add moisture, luster and strength to the hair. 
  • Rapeseed oil – comprised of both unsaturated and saturated fatty acids that help penetrate and coat the hair cuticle for softer and smoother feeling hair. 
  • Linseed oil – rich in omega 3 and 6 fatty acids that nourish the hair cuticle. 
  • Abyssinian oil – a lightweight oil that protects, conditions and adds moisture back into the hair follicle. 
  • Essential oil fragrance blend – rosemary, lemongrass, clary sage and lavender. 

3.6 oz: $20

CLOUD – MOUSSE

Formulated with over 98% plant-based and naturally-derived ingredients, Cloud air light volumizing mousse delivers dynamic yet weightless performance. Natural corn starch, tilia tomentosa bud extract, and sugar cane extract offer instant volume and texture while sweet almond, linseed, olive leaf and arnica extracts protect against heat, help prevent frizz, detangle, and enhance shine. AG’s exclusive blend of orange and tangerine essential oils add a natural fragrance. Ideal for fine to medium hair types.

USE IT: Distribute through clean, damp hair prior to blow or air drying.

WHAT’S IN IT 

  • Hydrolyzed corn starch – natural polymer that provides volume, texture, frizz control and slight hold.
  • Tilia tomentosa bud extract – increases volume by forming a protective and supportive film on hair.
  • Sweet almond seed extract – contains an abundance of nutrients and vitamin E to help nurture the hair cuticle, smoothing and adding shine.
  • Linseed oil – rich in omega 3 and 6 fatty acids that nourish the hair cuticle and provide shine.
  • Olive leaf extract – has conditioning, smoothing and shine-enhancing qualities. Moisturizes hair from deep within the hair follicle while adding incredible luster.
  • Millet seed extract – protein packed extract that nourishes and adds moisture.
  • Rosemary leaf extract – conditioning agent, fragrance.
  • Sugar cane extract – adds shine and luster to hair.
  • Essential oil fragrance blend – orange, tangerine and lemon

5 oz: $20

REMEDY – DETANGLING SPRAY

Formulated with over 98% plant-based and naturally-derived ingredients, Remedy leave on mist detangles, reduces frizz, adds shine and balances the pH of the hair. An elixir for the hair, chock full of healthy ingredients including apple cider vinegar, Remedy leaves hair feeling noticeably smoother, while helping to restore strength, elasticity and lock in moisture. Ideal for all hair types, perfect for colour-treated hair.

USE IT: Spray in clean, damp hair. Do not wash out. Blow or air dry and style as usual.

WHAT’S IN IT 

  • Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent ACV helps cleanse the scalp
    and reduce oiliness.
  • Organic argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Hydrolyzed quinoa – a complete plant-based protein that contains all 8 essential amino acids. Helps hair look and feel smoother and silkier by forming a protective barrier, sealing in moisture, nourishing the hair cuticle and helping repair damage.
  • Sugar cane extract – adds shine and luster to hair.
  • Pea peptide – a complete source of amino acids which strengthen and condition the hair cuticle.

3 oz: $25

ROSEHIP BALM HAIR DRY LOTION

Formulated with over 98% plant-based and naturally-derived ingredients, Rosehip Balm makes both blow drying and air drying easier. Hair feels instantly smoother and more manageable. Cold-pressed rosehip oil, rich in essential fatty acids, helps smooth, calm and seal the hair cuticle. Ideal for medium to thick and/or color-treated hair.

USE IT: Apply a quarter sized amount to clean, damp hair (focusing more on ends), comb hair and blow or air dry. Style as usual.

WHAT’S IN IT 

  • Organic apple cider vinegar (ACV) – naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent ACV helps cleanse the scalp
    and reduce oiliness.
  • Organic shea butter – super rich and creamy, helps smooth and condition the hair.
  • Rosehip oil – contains a high amount of essential fatty acids and vitamin C and E to help create hydrated, healthy hair.
  • Mango seed butter – a good source of essential fatty acids, minerals and vitamins that add moisture, luster and strength to the hair.
  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
  • Rapeseed oil – comprised of both unsaturated and saturated fatty acids that help penetrate and coat the hair cuticle for softer and smoother feeling hair.
  • Linseed oil – rich in omega 3 and 6 fatty acids that nourish the hair cuticle.
  • Carnauba wax – provides texture and hold.
  • Hydrolyzed quinoa – a complete plant-based protein that contains all 8 essential amino acids. Helps hair look and feel smoother and silkier by forming a protective barrier, sealing in moisture, nourishing the hair cuticle and helping repair damage.
  • Hydrolyzed cornstarch – natural polymer that provides volume, texture, frizz control and slight hold.

GLOW – HAIR OIL

1 oz: $20

Formulated with over 97% plant-based and naturally-derived ingredients, Glow helps hair shine from the inside out. Super food seed oils (broccoli, chia, cucumber, pumpkin, black raspberry, tomato, and cranberry) complement rosehip and Abyssinian oils to nourish hair, reduce frizz, and smooth the cuticle. This lightweight, silicone-free formula is ideal for all hair types.

USE IT: Apply one drop in palms and disperse through dry or damp hair, focusing on mid to ends. Apply more as needed. 

WHAT’S IN IT 

  • Organic sunflower seed oil – a conditioning agent high in Vitamins A, D, and E. Adds moisture, enhances silkiness and smoothness of hair.
  • Broccoli seed oil – a conditioning agent with excellent absorption and film-forming properties.
  • Cucumber seed oil – a lightweight carrier oil high in omega 3 fatty acids.
  • Pumpkin seed oil – a lightweight oil, rich in vitamins and nutrients that help strengthen the hair.
  • Black raspberry seed oil – a hydrating oil high in fatty acids and antioxidants.
  • Tomato seed oil – a lightweight carrier oil, rich in vitamins and nutrients that help strengthen the hair.
  • Cranberry seed oil – a conditioning agent with excellent absorption and hydrating properties.
  • Peppermint oil – essential oil that is refreshing and soothing.
  • Rosemary leaf oil – conditioning agent with a natural, soothing fragrance.
  • Spearmint oil – essential oil that is refreshing and soothing.
  • Abyssinian oil – a lightweight oil that protects, conditions and adds moisture back into the hair follicle.
  • Organic rosehip oil – contains a high amount of essential fatty acids and vitamin C and E to help create hydrated, healthy hair.
  • Vanilla extract – natural fragrance.

5 oz: $20

BLOOM – HAIRSPRAY

Formulated with over 98% plant-based and naturally-derived ingredients, Bloom is a versatile working hairspray you can layer. Hydrolyzed corn starch and sugar cane extract are natural polymers that deliver volume and brushable, but long-lasting hold. Pea peptides help strengthen hair while sweet almond seed, olive and rosemary extracts add natural shine. Named after it’s unique spray pattern, the non-aerosol, low-alcohol, quick-dry mist creates a light, wide bloom. Ideal for all hair types.

USE IT: Apply to dry hair before styling to ensure hold. Can also be applied as a finishing spray. Press actuator firmly for wide bloom.

WHAT’S IN IT

  • Hydrolyzed corn starch – natural polymer that provides volume, texture, frizz control and slight hold.
  • Sweet almond seed extract – contains an abundance of nutrients and vitamin E to help nurture the hair cuticle, smoothing and adding shine.
  • Linseed oil extract – rich in omega 3 and 6 fatty acids that nourish the hair cuticle and provide shine.
  • Olive leaf extract – has conditioning, smoothing and shine-enhancing qualities. Moisturizes hair from deep within the hair follicle while adding incredible luster.
  • Millet seed extract – protein packed extract that nourishes and adds moisture.
  • Rosemary leaf extract – conditioning agent, fragrance.
  • Sugar cane extract – natural polymer that adds shine and luster to hair.
  • A complete source of amino acids – help strengthen and condition the hair cuticle.
  • Orange oil, tangerine oil – natural fragrance. 



SMOOTH

Infused with the miracle of argan oil, every product in AG’s Smooth category works to help hair feel velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier.


10 oz: $20 / Liter: $55

SMOOTH SHAMPOO

Hyper-rich coconut and argan Oil are blended in a mild and gentle sulfate-free formula, bathing hair in a creamy nourishing lather while calming, smoothing and adding shine. pH 5.5-6.5.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
  • Hyrdrolized Keratin – all hair needs keratin. It’s what our hair is made of.

6 oz: $20 / Liter: $55

SLEEK CONDITIONER

This lavish conditioner transforms hair to be sleek and smooth. Formulated with hyper-rich coconut and argan oil plus moisturizing shea butter, Sleeek hydrates each strand, coating hair and leaving it shiny and irresistibly touchable. pH 4.0-5.0.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Coconut oil – composed of fatty acids and vitamin E, coconut oil has a low molecular weight that easily penetrates the hair cuticle, helping hair retain moisture, add shine and prevent breakage.
  • Sunflower seed extract – protects hair colour.
  • Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.
  • Keratin protein – smoothes, adds strength, elasticity and moisture.
  • Shea butter – emollient – smoothes and conditions.

5 oz. $20

SET IT STRAIGHT

Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector.

Smooth Factor: 5/5

USE IT: Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Silk protein – adds moisture, strength, elasticity and shine.
  • Polyquaternium-10 – reduces static electricity, strengthens hair and provides sheen and suppleness.
  • Herbal extracts – soothe the scalp while adding shine to hair.
  • Dimethicone – softens, shines and smoothes hair while providing thermal protection.

5 oz: $25

FIREWALL – THERMAL SPRAY

Firewall provides high shine plus a smooth protective barrier between your delicate hair and your searing flat iron, smoothing, protecting and preventing breakage while controlling unruly hair and flyaways. Infused with argan oil, Firewall lets your iron slip seamlessly through your hair as it adds incredible shine.

Smooth Factor: 5/5

USE IT: Spray 6” to 8” from dry styled hair for maximum shine. Section hair prior to flat iron use. Caution: always keep irons moving to prevent heat damage. Reapply for additional shine.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E, keeping hair smooth, soft and repaired.
  • Dimethicone – softens and smoothes hair while providing thermal protection.
  • Phenyl Trimethicone – protects from heat and add shine

8 oz: $26

FRIZZPROOF HAIRSPRAY

A great hair day can easily be ruined by heat, humidity, mist or rain. Frizzproof locks out frizz and creates an invisible, weightless shield over your hair. Infused with argan oil, Frizzproof holds and retains your style while leaving hair shiny, silky and smooth.

Hold Factor: 2/5

USE IT: Spray liberally over dry hair for long lasting hold, finish and complete weather protection. Reapply for additional hold.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Copolymers – add light hold, high shine and humidity resistance, yet rinses out of hair easily without residue or build-up.

1 oz: $20

THE OIL

Rich in organic Moroccan argan oil, AG’s The Oil adds indescribable softness, shine and slip to all hair types. Lightweight and non-greasy, The Oil won’t weigh hair down or discolour blonde hair.

Smooth Factor: 4/5

USE IT: Apply 1-3 pumps into damp or dry hair and style as usual.

WHAT’S IN IT

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired.
  • Keratin protein – adds strength elasticity and shine.




THERAPY

Over-processed and over-worked hair requires special attention to get healthy and strong. The protein-packed products in AG’s Therapy category are specially formulated to restore moisture, elasticity and life back into hardworking hair.

10 oz: $20 / Liter: $44

RENEW – CLARIFY SHAMPOO

Product build-up, chlorine and damaging mineral deposits are a thing of the past with Renew’s gentle, colour-safe revitalizing formulation. The ideal swimmer’s shampoo, Renew gently removes chlorine and product build-up and leaves hair with renewed manageability. pH 4.5-5.5.

USE IT: Massage into wet hair. Rinse and repeat as desired.

WHAT’S IN IT

  • EDTA – effectively removes chlorine, metals and trace minerals from hair.
  • Magnesium sulfate – neutralizes and combats the effects of chlorine.
  • Coconut-derived surfactants – gentle for all hair types and colour safe.
  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Herbal extracts – soothe the scalp and add shine to hair.

10 oz: $20 Liter: $44

TECH TWO – PROTEIN ENRICHED SHAMPOO

Specifically formulated to repair, strengthen and moisturize chemically-damaged hair, Tech Two contains twice the beneficial protein of other shampoos. Silk and keratin proteins coupled with panthenol soothe damaged hair helping restore moisture, shine and vitality. pH 4.5-5.5.

WHAT’S IN IT

  • Silk and keratin proteins – adds moisture, strength, elasticity and shine.
  • Coconut-derived surfactants – for gentle, colour-safe cleansing.
  • Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.
  • NaPCA – a naturally occurring moisturizer.
  • Panthenol – thickens the hair shaft.
  • PABA-free sunscreen – protects hair from UV rays.

10 oz: $20 Liter: $44

CONDITIONER LIGHT – PROTEIN ENRICHED CONDITIONER

Formulated with a lower-pH, this silky-smooth, super detangling conditioner closes down the cuticle to lock in moisture and shine. Ideal for use after colour treatment. Conditioner Light is packed with protein, yet light enough for daily use. pH 3.5-4.5.

A must for using after coloring or perming to close down the cuticle and recondition hair.

WHAT’S IN IT

  • Silk and keratin proteins – add moisture, strength, elasticity and shine.
  • Panthenol – thickens the hair shaft.
  • Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.




VOLUME

AG’s Volume category delivers light, airy and uplifting products that provide volume and fullness. AG’s proprietary all-natural Regenerative Complex has been infused into each product, rebalancing the growth cycle while creating the optimal environment for healthy hair growth.


3.4 oz: $30

ROOT THIKKENING SERUM – for fine to thinning hair

Dramatically improve the volume of fine or thinning hair, starting directly at the root. Enhanced with our highest concentration of AG’s Regenerative Complex, containing clinically-proven pea sprout extract coupled with ginseng and ginger, helping to create and maintain the optimal environment for healthy hair growth. Gentle polymers lift at the root, giving the appearance of thicker, fuller hair.

USE IT: Use morning and night on damp or dry hair for a minimum of 90 days. Target sprayer at the root and areas where thinning is most noticeable. Massage gently on scalp with fingers, coaxing and lifting the hair to maximize volume. For best results, prior to styling, follow with Thikkening Lotion to create fuller looking hair instantly.


5 oz: $24

THIKKENING LOTION – for fine to very fine hair

Specifically designed to not weigh down fine hair, ultra lightweight Thikkening Lotion contains a high concentration of AG’s Regenerative Complex helping create the optimal environment for hair growth. Powerful strand volumizers plump individual hair shafts, resulting in thicker more lustrous hair instantly.

USE IT: Emulsify the lotion in hands and rake through damp hair from roots to ends. Blow dry and style. For best results use daily in conjunction with Root Thikkening Serum.


5 oz: $20

SPRAY BODY – alcohol free, soft hold volumizer

Fine hair hates weight. Spray Body is an alcohol-free, soft-hold volumizer especially formulated for very fine to medium hair. Packed with body building panthenol, Spray Body not only volumizes but is also an effective style refresher throughout the day. Enhanced with AG’s Regenerative Complex containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair. 

Volume Factor: 2/5
Hold Factor: 1/5

USE IT: Spray through clean, damp hair, paying attention to roots. Blow dry. The more you spray, the more volume you get. Re-spray during the day to refresh tired styles.


5 oz: $20

FOAM – light volume mousse for fine hair

Foam boosts fine-to-medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity-resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Enhanced with AG’s Regenerative Complex, containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair.

Volume Factor: 3/5
Hold Factor: 3/5

USE IT: Apply 3-5 pumps as required and distribute through clean, damp hair prior to blow-drying.


10 oz: $24

BIGWIGG VOLUMIZING HAIR SPRAY

Get directly to the root of flat, lifeless hair. Bigwigg is specially formulated to actively support where your hair needs it most, directly at the root. Alcohol-free Bigwigg doesn’t dry out hair and is the ideal volume booster for all hair types and lengths. Enhanced with AG’s Regenerative Complex containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair.

Volume Factor: 4/5
Hold Factor: 4/5

USE IT: Spray into the roots of clean, damp hair. Work through with fingers. Blow-dry. Bigwigg can be reapplied on dry hair for new lift the next day.


"Fashion fades, Style is forever."